Updated: Nov 23, 2022 17:20

These are high-level categories. Within each group, there are variations in characteristics or behaviors. Additionally, the same individual may be an occasional splurger for one product type or brand, but a big spender for others. For example, a wealthy lawyer may be a big spender when it comes to designer suits, but an occasional splurger on luxury cars. Individuals can also move across categories over time. For example, someone who is not born wealthy but is fortunate enough to build substantial wealth over time may move from a window shopper, to an occasional splurger, to a big spender, and perhaps eventually to someone who can pay a professional stylist to buy luxury goods for them.